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Veidekke

Company-wide adoption of new technology

Tech adoption at an organizational level can be a slow affair. It is not only about configuring the new system and training the employees. The real challenge is employee buy-in and changing the way work gets done.

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Veidekke is a leading construction contractor in Scandinavia. In 2020, they started implementing a new HR system to improve employee experience, people management and HR process efficiency.

Realising that the new software would demand new management behaviour and skills, Veidekke hired Mindshift to provide guidance.

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Mindshift performed a mapping of the company culture based on our tool Unlock Drivers, focusing on the underlying motivational drivers among employees. The analysis enabled us to predict pitfalls and how the software's «personality», tone-of-voice and functionality fit the company culture. A meta message was formulated, to ensure acceptance and understanding of why the new software was necessary, and to make employees tick emotionally about the system. The insight was also the foundation for redesign of the interface, so that the behavioural design harmonized with Veidekke's culture, drivers and barriers.

When introducing new technology, taking a broader perspective, including competencies, culture, mindsets and behaviour change, increases the value by 15 times compared to the value of focusing on the technology alone.

Gartner

Digitization

Our tool m/unlock will provide you with the insights you need to remove barriers, get people on board and identify the right actions.
m/unlock is created by our own behaviour scientists and data scientists, and based on proven scientific methods.

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By combining m/unlock with quantitative business data, you will get insight into what or on whom to focus, e.g. what customer segment for which a behaviour change will have the most value for the business. m/unlock provides an understanding of how to manage, help or change your selected target group.

m/unlock consists of several individual surveys, each taking 15 minutes to complete. m/unlock is not a licensed product, but a tool you get access to when contracting Mindshift for an assignment.

Each module is described in further detail below.

 

A survey-based tool that uncovers the underlying motivational drivers of your employees or customers.

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The survey is based on best practice within behaviour psychology and contains 85 statements for respondents to rate. These will reveal what is driving people when confronted with a choice, such as buying a product, using a new tool or applying for a new position.

The survey takes 15 minutes to complete and may be distributed through any online channel. Result reports are readily integrated with Power BI and SharePoint for drill-down analysis and may also be shared on your intranet, if applicable.

The results provide a sound basis for analysis and development of an action plan for your challenge at hand.

A survey-based tool that uncovers your enterprise culture, including employees’ and management’s view and any discrepancies between them. In addition, it comprises a tailored survey of the targets groups’ barriers to execute your specific business change.

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The surveys are developed by our experts within behaviour psychology. They will tailor the questionnaire to suit your specific situation. The surveys will uncover cultural and personal challenges you should take into account to succeed with your change initiative.

The survey takes 15 minutes to complete and may be distributed through any online channel. Results reports are readily integrated with Power BI and SharePoint for drill-down analysis and may also be shared on your intranet, if applicable.

The results provide a unique basis for analysis and development of an action plan for your challenge at hand.

Data about the target groups’ actual behaviour and any other business data relevant to your specific situation.

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Using our standardized tools, smart software engineering and database skills, our data engineers will source required data from your business systems, without having to build a data platform or putting any load on your IT-department.

Our data analysts provide analyses and insights into your business challenge, which may be shared on your intranet, in Power BI dashboards or in other visualisation tools.

The results may be used stand-alone or complemented by m/unlock Drivers and m/unlock Barriers to provide a complete basis for an action plan for your challenge at hand.

Example of cultural mapping at a Nordic customer

Let's Talk!

Ambitious business manager with a complex issues to solve? Potential colleague who enjoy challenging old habits? Let's talk!

Anne Stokke

Anne Stokke

CEO

anne.stokke@mindshift.no

+4798238713

Andre Ruud

Andre Ruud

CTO

andre.ruud@mindshift.no

+4797569513

Bjørn Hallan

Bjørn Hallan

COO

bjorn.hallan@mindshift.no

+47 917 59 222