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Successfully integrating refugees

Refugees face an enormous task when entering a new country. A new life must be built in an unfamiliar place, with a new language and a new culture where everything is just different from home. How can the local municipality facilitate this transition?


Littering has comprehensive environmental consequences, where cigarette butts are the most representative waste. Thus, influencing people to reduce littering of cigarette butts, can lead to major environmental ripple effects.

Based on knowledge about human cognition, decision making and behaviour, Mindshift conducted a series of experiments done on cigarette butt littering in a crowded urban area. Different measures were introduced to capture the attention of the smokers and to nudge them into the right behaviour.

Mindshift developed a unique methodology for securing validity and reliability in collecting and analyzing data. The results displayed an 208 % increase in use of the bin. This implies an estimated reduction of 1.23 million cigarette butts a year*, if the measures had been implemented throughout the city.

The project demonstrates the importance of attention if you want to change behaviour in a busy environment, as well as the effectiveness of nudging techniques - influencing people through targeted behavioural design.

*Estimation based on numbers from Sneipfritt indicating that 2.4 million cigarette butts are thrown on the ground every year in Oslo 

Within distribution, one will see a fragmentation as a result of e.g. e-aggregators, where customers can compare prices and buy insurance products digitally. When customer preferences change and insurance products become a commodity, they will be able to displace traditional distribution channels.One type of aggregator may be technology suppliers with a stronger brand than the insurance companies. By entering the insurance market, they can take advantage of their customer base and the extensive data and distribution power they have.

Sustainability sector

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Let's Talk!

Ambitious business manager with a complex issues to solve? Potential colleague who enjoy challenging old habits? Let's talk!

Anne Stokke

Anne Stokke



Andre Ruud

Andre Ruud



Bjørn Hallan

Bjørn Hallan


+47 917 59 222


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