Based on knowledge about human cognition, decision making and behaviour, Mindshift conducted a series of experiments done on cigarette butt littering in a crowded urban area. Different measures were introduced to capture the attention of the smokers and to nudge them into the right behaviour.
Mindshift developed a unique methodology for securing validity and reliability in collecting and analyzing data. The results displayed an 208 % increase in use of the bin. This implies an estimated reduction of 1.23 million cigarette butts a year*, if the measures had been implemented throughout the city.
The project demonstrates the importance of attention if you want to change behaviour in a busy environment, as well as the effectiveness of nudging techniques - influencing people through targeted behavioural design.
*Estimation based on numbers from Sneipfritt indicating that 2.4 million cigarette butts are thrown on the ground every year in Oslo
Citizens struggle finding planning documentation relevant to their own property. When they do, they are difficult to interpret and do not provide straightforward answers to their questions – typically, can I build what I have in mind? Mindshift executed a pilot project on behalf of DiBk, in co-operation with three local municipalities, in which heavily used planning documents were presented on the muncipalities’ websites. The presentations provided simplified texts and visuals that enabled citizens to get their questions answered quickly and reducing traffic to the call centres.
Direktoratet for Byggkvalitet
In 2014, smoking became illegal inside pubs, restaurants, nightclubs and most workplaces. Smokers were forced out on the streets, resulting in an increase in littering and negative environmemtal impact. How do you change littering behaviour and how can you prove the change is statistically valid?
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