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Integreringsprogram

Flyktninger har en enorm jobb når de kommer til et nytt land. Et nytt liv må skapes på et ukjent sted, med et nytt språk og kultur - hvor alt er forskjellig hjemmefra. Hvordan kan kommunen fasilitere denne overgangen?

Behaviour change

What happens if we can change environmental behaviour using contextual nudges? How can we easily guide people to live more sustainable?

Littering has comprehensive environmental consequences, where cigarette butts are the most representative waste. Thus, influencing people to reduce littering of cigarette butts, can lead to major environmental ripple effects.

Based on knowledge about human cognition, decision making and behaviour, Mindshift conducted a series of experiments done on cigarette butt littering in a crowded urban area. Different measures were introduced to capture the attention of the smokers and to nudge them into the right behaviour.

Mindshift developed a unique methodology for securing validity and reliability in collecting and analyzing data. The results displayed an 208 % increase in use of the bin. This implies an estimated reduction of 1.23 million cigarette butts a year*, if the measures had been implemented throughout the city.

The project demonstrates the importance of attention if you want to change behaviour in a busy environment, as well as the effectiveness of nudging techniques ‑ influencing people through targeted behavioural design.

*Estimation based on numbers from Sneipfritt indicating that 2.4 million cigarette butts are thrown on the ground every year in Oslo

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Within distribution, one will see a fragmentation as a result of e.g. e-aggregators, where customers can compare prices and buy insurance products digitally. When customer preferences change and insurance products become a commodity, they will be able to displace traditional distribution channels.One type of aggregator may be technology suppliers with a stronger brand than the insurance companies. By entering the insurance market, they can take advantage of their customer base and the extensive data and distribution power they have.

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Sustainability sector

Direktoratet for Byggkvalitet
Building a sector-wide digital ecosystem
Citizens struggle finding planning documentation relevant to their own property. When they do, they are difficult to interpret and do not provide straightforward answers to their questions – typically, can I build what I have in mind? Mindshift executed a pilot project on behalf of DiBk, in co‑operation with three local municipalities, in which heavily used planning documents were presented on the muncipalities’ websites. The presentations provided simplified texts and visuals that enabled citizens to get their questions answered quickly and reducing traffic to the call centres.
Direktoratet for Byggkvalitet
Nasjonal transportplan
Predicting future behaviour in the transport sector
Planning of new roads and other transportation infrastructure has never been more difficult. New disruptive technologies create uncertainty about modes of transportation, adoption by the population and need for capacity in the infrastructure.
Les mer
Philip Morris
Nudging for sustainable behavior
In 2014, smoking became illegal inside pubs, restaurants, nightclubs and most workplaces. Smokers were forced out on the streets, resulting in an increase in littering and negative environmemtal impact. How do you change littering behaviour and how can you prove the change is statistically valid?
Philip Morris

More Projects

Missing
Fremtind
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Missing
How to get the organization to adopt new technology
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Anne Stokke

CEO

anne.stokke@mindshift.no

+4798238713

Andre Ruud

CTO

andre.ruud@mindshift.no

+4797569513

Bjørn Hallan

COO

bjorn.hallan@mindshift.no

+47 917 59 222

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Artikkel

Integreringsprogram

Behaviour change

What happens if we can change environmental behaviour using contextual nudges? How can we easily guide people to live more sustainable?

Littering has comprehensive environmental consequences, where cigarette butts are the most representative waste. Thus, influencing people to reduce littering of cigarette butts, can lead to major environmental ripple effects.

Sustainability sector

Building a sector-wide digital ecosystem

Predicting future behaviour in the transport sector

Planning of new roads and other transportation infrastructure has never been more difficult. New disruptive technologies create uncertainty about modes of transportation, adoption by the population and need for capacity in the infrastructure.

Nudging for sustainable behavior